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Ben Simpson, Founder & CEO

Ben Simpson

Founder & CEO

Ben founded Collective Shift in 2020 and runs it as CEO. He speaks publicly about crypto and digital assets, he has taken the argument to a TEDx stage, and like everyone else on the team he publishes what he holds.

Ben founded Collective Shift in 2020 with a simple aim: help people approach digital assets with more care, context and independence. A Tasmanian who left school at 17, having already spent his early teens building businesses from his bedroom, he was drawn into crypto through research and has worked in the market full-time since 2017. He built the Digital Asset Wealth Engine, the GROW · MULTIPLY · PROTECT framework at the core of every Collective Shift program, and leads the flagship portfolio, whose six-year track record is independently audited by Crypto Tax Australia. Under his leadership Collective Shift has grown to 1,100+ members and 150,000+ followers, become a research partner of Coinbase, Swyftx and CoinSpot, and been named Blockies Community Leader of the Year (2024 and 2025) and Blockchain Education Company of the Year (2025). A TEDx speaker, he works directly with members in the Platinum, Elevate and Inner Circle programs.

I’m Ben Simpson, CEO and Founder of Collective Shift, and I’d like to personally invite you to join our community. At Collective Shift, we’re on a mission to simplify the world of crypto investing and provide you with the tools, education, and insights you need to succeed.

As a long-term investor with years of experience navigating both bear and bull markets, I’m passionate about democratizing crypto education and helping people achieve financial independence. I’ve built my career by focusing on the core principles of crypto investing, and through Collective Shift, I aim to share these insights to support you on your journey.

We offer expert analysis, a supportive community, and a clear, unbiased approach to learning. Whether you’re new to crypto or looking to refine your strategy, we’re here to guide you with the right education and resources to make confident, informed decisions.

I’d love for you to join us and take the next step in your Crypto investment journey.

Credentials and focus areas

  • Founder and CEO, Collective Shift

    Founded Collective Shift in 2020. The company is registered in Australia as Collective Shift Pty Ltd, ABN 78 650 977 325, active since 11 June 2021.

    Australian Business Register

  • TEDx speaker

    "Why You Should Care About Cryptocurrency & Digital Assets", TEDxCecilStreet, September 2022. Pitched at an audience with no prior crypto knowledge.

    Watch it on TED

  • Six years working in Web3 and digital assets

    Has presented on crypto and digital assets in five countries including Australia, the United States, Singapore and Dubai.

    Stated by Collective Shift

    His speaking page

  • Publishes his own holdings

    Named on the weekly Collective Shift holdings register alongside every other full-time employee, disclosing any crypto position worth AU$2,000 or more.

    How the disclosure works

Focus areas

  • Cryptocurrency investing
  • Digital assets
  • Bitcoin
  • Crypto portfolio strategy
  • Crypto market cycles
  • Investor education
  • Crypto scams and investor protection

Where you can hear him, unedited

Every item links to the original. None of it is paid placement, and none of it is on a page we control.

  • TEDx Talk September 2022

    Why You Should Care About Cryptocurrency & Digital Assets

    Open the original
  • Crypto News Australia Interview September 2025

    Tapping Into Crypto with Ben Simpson: Simple Strategies for Long-Term Wealth

    Open the original
  • Economics Explored Podcast August 2024

    Navigating Volatile Crypto Markets & Avoiding Scams, EP249

    Open the original
  • Stockhead Panel October 2021

    V-Con: Crypto, Life after going mainstream

    Open the original

What he owns

Ben appears on the Collective Shift holdings register with every other full-time employee. It lists the crypto assets each person holds above a AU$2,000 materiality threshold and it is republished every week with a change log. Read his research alongside it.

Articles under this byline

No article on this site carries this byline yet. When one does, it is listed here.

Meet the whole team

  • Professional-Grade Systems
  • Data-Driven Positioning

Ready to Transform Your Crypto Portfolio?

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