Our Vision
Our mission is to empower individuals to achieve financial success and independence through the world of crypto.
Who We Are
Collective Shift is an independent crypto research and strategy platform, trusted by 1,100+ serious investors to simplify and demystify the world of crypto investing. Founded by Ben Simpson in 2020, we empower everyday and high-net-worth investors with research-backed insights, strategic guidance, and a personalised member dashboard, designed to save you time and help you invest with clarity and confidence.
What we believe
Crypto Investing Should Be Understood, Not Guessed At
We're creating the early majority in crypto by making complex ideas simple.
- We are proudly independent. We never take payment to promote coins or projects.
- Our recommendations are built purely on conviction, not incentives.
- Honest, no-hype education beats hype every time, in both directions of the market.
- We teach strong digital hygiene, self-custody and long-term thinking.
- We are more than a research platform. We are a genuine community.
- We help our members like we'd help a mate, because that's the Aussie way.
As a long-term investor with years of experience navigating both bear and bull markets, I'm passionate about democratizing crypto education and helping people achieve financial independence.
Where We Are Going
The same job, done for more people, with better tools behind it.
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The same model, in a bigger market
Collective Shift announced its expansion into the United States in July 2026, taking the same research and education membership to investors there.
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Better tools, same principles
The member platform is being built out with AI-assisted portfolio analysis, so members reach a decision faster. The research still does the work.
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Research where investors already are
Partnerships have put independent Collective Shift research in front of investors on other platforms, from Swyftx to Block Earner, rather than waiting for them to find us.
How We Hold Ourselves Accountable
A vision is easy to write. These are the things a reader can check.
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We disclose what we hold
Every full-time employee and content contributor discloses their material cryptocurrency holdings. $2,000 AUD is the threshold for what counts as material, and the register is public.
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On a schedule, not on request
Employee holdings are updated weekly, with the changes listed. Content contributor holdings are updated quarterly.
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We are never paid to promote
We never take payment to promote coins or projects. Our recommendations are built purely on conviction, not incentives.
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Factual information only
All content on this website is factual information only. Please refer to Important Information for more details.
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One published list of official accounts
Crypto scams are everywhere, so we publish the only verified accounts we run. If it isn't on that list, it isn't us, and we will never ask you for a seed phrase or a private key.
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We do not curate our reviews
Our Trustpilot profile is public, one star reviews included. We reply to 75% of negative reviews, usually within 24 hours.
General information only
Please be aware that all Content (including the investment rules) is factual information only and is prepared for your interest and convenience only. The Content does not take into account any of your personal objectives, circumstances or needs and does not constitute financial advice.
Decide If We Are Your Kind of Crypto Company
Book a call with our team. We will be straight with you about whether Collective Shift suits where you are right now.